The Full Story
What Is Custom Content?
Occasionally, clients will ask me to create custom pieces for them. This usually includes a suite of content including things like surveys, survey reports, promoted blog posts, webinars, industry reports, playbooks, etc. These pieces are usually sponsored by or promoting a particular company and/or products, so I've included them in this separate section to call out the difference from regular, editorial content.
(P.S. I've learned so much doing custom content ... who knew there was a whole world beyond personal finance, travel, parenting and pets?)