The Full Story

What Is Custom Content?

Sometimes clients ask me to create custom pieces for them. This usually includes a suite of items including things like surveys, survey reports, promoted blog posts, webinar copy, industry reports, playbooks, etc. These pieces are usually sponsored by or promoting a particular company and/or products. I've included them in this separate section to call out the difference from traditional editorial content.

(P.S. I've learned so much doing custom content ... who knew there was a whole world beyond personal finance, travel, parenting and pets?)